Search
Engine Optimization (SEO) continues to evolve through the years. Many businesses have either evolved with time
or have completely lost their way. And with that being said so have the SEO
companies. Important questions to ask yourself, do your visitors bounce quickly, have you adopted a social media marketing strategy, are you focused on organic traffic visitors.
In the beginning it was about keywords and
trying to rank for what the consumer is searching for through search engines
like Google. Search Engine Land’s definition of SEO was spot
on for business owners and franchisees to grasp. I used the video often in my
training sessions to build the base of understanding.
Keywords Are King - NOT
My
job as a marketing manager is to hold the SEO vendors that my franchisees use
accountable to increase the website organically. A few years ago I remember a
vendor stuffing keywords into articles that did not make sense to read. It was
a challenge for me to wrap my mind around the concept. The goal of content is to deliver natural information unlike keyword stuffing.
The Consumer Lands On Your
Site – Do They Bounce?
That’s
another question that needs to be answered. If they land on a website page and
it’s not what they searched for Google takes note. Take them where they want to go – and make
sure what they search for is what they land on. Huge pet peeve of mine J Do they engage with the
content? SEO focuses on that and you should too. If the website has a high
percentage of bounce rate your SEO quality will drop. Which will hurt your
rankings. Focus on the right keywords, your target market and land them where
they expect to go is a huge step in the right direction.
The Importance of Social
Media Strategy
Twitter,
Facebook, Google+ Authorship and at times Pinterest are now showing up in
search engines. So why is this important for SEO? The more people engage with
your brand the more relevant you become with SEO. Social Media is another way
we share and receive content and this is not going away. What’s better than spreading
information that’s relevant virally across the web!!